Online Social Marketing For Lawyers
There are several online social media marketing tips lawyers can use to help get their firm into the public eye. Because many undervalue this type of advertising, you can use it effectively to increase traffic to your own website quickly and exponentially.
By using more types of internet-based media, you can increase the amount of people that visit your site through back linking and being higher on search results. This is an affordable way to advertise, and it can help you gain exposure. It will work better if you provide content people want to see and can use.
Video is one of the easiest ways to enhance your marketing strategy. YouTube is the most common hosting site, and you can use it to have a quick discussion on legal matters that can help you identify as an expert in your field. This can also help you get more views, but you must make them less then 10 minutes in length.
The videos can be added to your blog as well, and embedded from YouTube. You can write the blogs yourself, or have them maintained by an outside source, but make sure the content will be usable to the people that come. You do not want to use it jut to advertise your firm and services, since this can put people off from your company. With the information you provide, people will come back and give you word of mouth advertising as well.
You can also make a podcast, and have videos or audio content available to download and allow people to take them on their mobile devices. His can explain basic legal terms and ideas people need to nave, and you can advertise your firm or website at the end, which can also help make your name recognizable as an expert. If they are good and offer content people can use, they will be watched and help you reach more potential clients.
MySpace and Facebook are also undervalued as more then a social tool. You can use them to promote your business and have many different types of media included on them. Especially with Facebook, if you make a general legal information site that is sponsored by you, you will get more fans and more views then under your name alone. You can use this to add value to your marketing strategy and it can be very easy to set it up.
You can add these sites to your business cards which can help you promote your social media marketing plan. This can help make appear more personal to potential clients and make people seem like they know you, which can translate into more business for you.