Guide to Designing a Law Logo
Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want to stand out from among your competitors, you need to be creative with your logo. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are actually great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. These symbols communicate to people that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. Add something that gives it a new look. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
You can also create a logo from a single point. You can make a logo from the first letter of a lawyer’s name. If there is a common letter in the partners’ names, then it could be a good one. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. You can use the letter Z if your company name is Zanes Law.
The best way to tell people what you do is through your logo. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. A person on crutches would be a good logo for a personal injury lawyer. Marijuana leaves used to portray the scales of justice can give people an idea of what that type of law is. These are ideal for a niche market. Customers can connect with these logos. These will let your clients know what you do and how you can help them.
Your law firm’s name can be used in your logo. Your name can have the power to attract clients to your firm. You can build your reputation or your brand this way. You will have a problem with your logo if it is not well designed. If you want to put a professional stamp to your logo then you can put an icon or a monogram and pair it with your name. When people sees your logo, they should be made confident to trust in the integrity of your business.