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underperforming product

Hype vs. Reality A Product Launch Disappoints

The Pre-Launch Buzz: A Symphony of Promises

The weeks leading up to the launch of the “NovaPhone X” were electric. Social media was ablaze with teaser videos showcasing breathtaking visuals, impossible-seeming camera technology, and promises of a revolutionary user experience. Influencers, paid and otherwise, raved about its sleek design and unparalleled performance. The marketing campaign was a masterpiece of controlled hype, carefully crafting an image of a device destined to redefine the smartphone landscape. Pre-orders soared, exceeding all expectations, fueled by a potent cocktail of anticipation and carefully curated marketing materials.

Unboxing the Disappointment: First Impressions

The initial unboxing experience