Understanding Your New Positioning Strategy

Before you can unlock the value of your new positioning strategy, you need to fully understand it. This isn’t just about having a catchy tagline or a snazzy new logo. It’s about understanding the core message, the target audience you’re aiming for, and the unique value proposition you’re offering. Take the time to revisit the research and analysis that underpinned the strategy’s creation. Ensure everyone in your team, from marketing to sales, is completely on board and has a clear grasp of the key elements. A lack of internal alignment can severely undermine any attempt