Increased Scrutiny of Targeting Practices

Online advertising is facing a new wave of regulation, particularly concerning how ads are targeted. Expect to see more limitations on the types of data advertisers can use to target specific audiences. This includes restrictions on using sensitive personal data like race, religion, or health conditions for ad targeting. Expect more transparency requirements, forcing companies to clearly explain how they’re targeting users and what data they’re employing. This shift aims to combat discriminatory practices and enhance user privacy.

Enhanced Transparency Requirements for Advertisers

The days of opaque advertising practices are numbered. New rules are demanding