The Latest Trend in Accounting Firms

Communications primarily drive the latest trends. Increasingly, firms have realized the value of communication and its impact on client retention and growth. As a result, they continue to invest in the skills and technology stack of marketing and business development and in initiatives that drive demand generation. Additionally, firms have begun to understand the role of marketing within accounting and the shifting expectations for marketing professionals. For example, while many firms have long seen marketing as a strategic role, the latest trends are bringing more emphasis on specialized skill sets. You can also visit firms in your area like the …